You may recently have seen from the ‘gram that I have been chosen to be a Johnson’s Baby Ambassador this year. As a brand that I grew up with, I was delighted when the team at Johnson’s approached me. Of course, it was a no-brainer that I’d accept. I wanted to write a quick post to explain why I’m so excited to be working with them and what you can expect over the coming year.
WHITE COTTON PEONIES
This blog and my social channels are a way of documenting our lives for the girls to look back on in years to come. In the process, it’s introduced me to some awesome people (yes, I’m looking at you) and of course paid collaborations always help towards paying the bills. However, I turn away a lot more paid work than I actually accept.
To become an ambassador for a brand is not something that I take lightly. I have to truly believe in what they’re doing, their products and their vision. I can honestly say that’s the case for Johnson’s.
When I was preparing for Bells to arrive, I spent months preparing all of the “stuff” that we would need for her (this was consolidated into days for poor Millie). I carefully selected monochrome nursery accessories and toys (which later got replaced with tacky bright toys, but I digress), Scandi baby fashion and the very softest cotton muslins. However, when it came to choosing baby toiletries, I didn’t give it a second thought, I just grabbed Johnson’s Baby Bath and Lotion.
I am amongst millions of people to whom Johnson’s provides familiarity and confidence that they’re soft on little one’s skin. Both my mum and grandma used their products and so I knew that they must be good. Bells and Millie have sensitive skin and I have to be careful what I use on them, but Johnson’s has been part of our daily routine from day dot and I couldn’t be happier.
Now, let’s address the elephant in the room. Johnson’s have bad rep. They’ve had lots of bad press recently and often posts that I’ve seen from other bloggers promoting their products are met with a slew of criticism from others who have been misinformed and innocently believe a lot of the bad stuff that they’ve been told or have read. However, if I’ve learned anything since the days of dial up (yep, I really am that old), it’s that you shouldn’t believe everything that you read online.
To be 100% honest with you, this did make me nervous about partnering with them, not because I don’t love the brand, but because it’s hard for misinformed people to tell you that you’re not doing the best for your child. However, I’ve talked at lengths with the team at Johnson’s and I like them, I really like them. They actually care. Not in a corporate “care” kinda way, but in a genuine “we want to make a difference” kinda way. Therefore, as an Ambassador, my job is going to be to help dispel some of the myths for you, to speak to their science boffins to let you know more about the research and development that goes into each of their products and to hopefully give you some sneak peaks of things to come.
DISPELLING THE MYTHS
So, here are some of the basics that you need to know. Johnson’s baby products are free from parabens, Formaldehyde, phthalates, alcohol, soap and asbestos. They don’t cause cancer. They aren’t tested on animals. What’s more, some of the products are clinically proven to be as gentle as water and are supported by the Royal College of Midwives. All of these things are proven and over the coming year, I’ll be helping to give you some of the “sciencey” stuff that proves this.
Along with meeting scientists, baby experts and having tonnes of exposure to Johnson’s smart folk, the Ambassadors are going to have unprecedented access to the brand. You can follow our journey using the hashtag #johnsonsambassadors. I hope you’ll join me for the ride.
#Ad. In the interest of being open and honest, this is a paid collaboration, but as I said, I wouldn’t choose to partner with them if I didn’t like or believe in their products. Pinky promise.